Benefits of Social Proof

Social Proof allows brands to carry out marketing and advertising activities in a much more reliable way. 1 minutes read

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Benefits of Social Proof

 

Social Proof notifications allow brands to carry out marketing and advertising activities in a much more reliable way. In particular, with the decrease in reliance on traditional advertising, brands try different methods to create a more trustworthy impression. Social proof also finds answers to questions from people who have doubts about the product. At the same time, the presence of real people, who have already used the product and are satisfied, positively affects the decision-making process of potential customers.

Another benefit of social proof is that brand awareness can be raised to severe levels. This type of marketing, which is continuously in front of the eyes of the users as a continuous marketing method, allows the concept of FOMO (Fear of Missing Out) tools usage to be implemented successfully.

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Last updated on: 29 May, 2020