What is Social Proof?
The social proof concept relies on the psychological fact that human behaviors can be manipulated by the actions of others. 2 minutes read
Social proof started new era for e-commerce companies and websites. Social proof lets you influence people’s both online and offline buying behaviors. If you are looking for answers to multiple questions about the concept of social proof, you are at the right address. Let’s examine what is social proof and what is proof? How does it work? Why do we need to use social proof?
The social proof concept relies on the psychological fact that our -as humans- behaviors can be manipulated by the actions of others. Social proof can be explained in the form of social and psychological phenomena that enable people to rely on other people's behavior and feedback in various situations. This means that we always assume our friends, influencers, celebrities have more knowledge and judgement about a certain product / service / situation more than we do. So, their feedbacks can help us to decide what to do or not. Today, social proof is used extensively in advertising and marketing. As it is called “halo effect” in psychology:
- We buy products that celebrities use & share, because we want to be like them.
- We trust reviews on website comments & blogs because we trust the judgement and experience of previous users.
- We look how many times that product is sold.
Social proof is used in advertising and marketing studies to convey comments and user experiences about the product or brand. Comments made over the internet, feelings shared by people and votes made about the overall satisfaction of services are such examples of how to use social proof.
Given the intense use of the internet today, we can say that social proof is also a method that should be used in the field of internet advertising. The pop-up notification is the most often used method of social proof in internet advertising. Notifications that pop-up when you enter a website, will also give you various messages and knowledges about various products, certain campaigns and offers. Using social proof also enables you to have knowledge and experience about different brands during your visit to websites. In this way, customer reviews of brands' products, user experiences can be brought together.